Why is it we don't do for ourselves what we do for our clients? We know the key to success in new business is sharing the great work we do. But when we get busy we forget to tell everyone we're here. It's crucial to remember that marketing ourselves isn't a one-time effort, it's an ongoing process of outreach across multiple channels. Frustratingly, we often quit using our most successful techniques because we don't like them. Even though they worked amazingly well. Today, Ilise Benun joins us on the Bureau Briefing to talk about marketing and managing clients. We also talk about the importance of self-respect in building the companies we want. Because ultimately, marketing is about relationships with ideal clients.
And be sure to say hello to Ilise at Owner Summit 2018 in Charleston! You'll learn more great insights and connect with digital agency owners from around the world.
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If you are part of a digital agency, there has a been a discussion around launching your own product. We all talk about it. Heck, maybe you've tried to build that perfect solution in the time between client projects. But you never get traction. Or maybe you assigned a dedicated team to develop it, but that adds financial and cultural stress to a successful service business. So how do digital agencies build and launch great products? Listen in as Martijn van Tilburg shares his insights from the creation of 10,000ft.
And be sure to join us for Owner Summit 2018 in Charleston to learn more great insights and connect with digital agency owners from around the world.
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No matter how your digital studio began, you are now a CEO. This is a welcome job title for some, but daunting for others. Either way, you are now running a full-fledged studio and managing a group of people. Understanding how to lead well is an essential key to success. How should you lead your digital studio? How do you work “on” the business while working “in” the business? How do you make the business less dependent on you? How can you share the burdens and benefits of being an owner? How do you keep your employees engaged and active in your vision?
Enjoy this session from Owner Summit 2017, where Traci Barrett from Navigate the Journey will share some of the best practices of leadership, how to align your people to your vision and hope for your agency, and how to embrace your role as head of your organization. Watch the presentation.
Podcasting has always been popular, but there seems to be a new resurgence among digital agencies. But what are the keys to success in podcasting? And the pitfalls to avoid? Lea Alcantara and Emily Lewis share the experience of reaching 100 episodes of their very popular CTRL+CLICK CAST show. They share how they got started, stay motivated and discuss the highs and lows of a long-running podcast. Listen to the episode.
With the fifth annual Digital PM Summit closing in (October 15-17 in Las Vegas. Register by September 30), I thought it might be nice to talk a little bit about what DPM is, how the community is growing, and what that means. Spoiler alert: I’ll also talk a little bit about this during opening remarks at the event. But read on, because this goes far deeper.
What is a Digital Project Manager?
Sure, Digital PMs are just like any other PM in that we handle project scopes, timelines, communications, and team dynamics. But we take special interest in our niche, which is the process by which we build websites, apps, and other digital products. Add to that the fact that we think strategically about how to apply process and deliverables to our work in order to facilitate decisions that meet project goals and get the best out of our teams given specific project constraints. We face similar issues to project managers in other fields, but we get especially excited about the things that specifically affect our projects and our teams. Read more.
I’m writing this as I wait for multiple contractors and insurance adjusters to come to my house. It will take awhile for my family to get back to normal after the nastiness that was Hurricane Irma. While we have a lot of struggles ahead, we are very fortunate to have a house we can live in and a business that, although impacted, has weathered the storm. Here are some tips and tricks we learned so far that have helped us keep moving forward. Read the post.
Managing projects can be a lot to handle: process, deliverables, dates, deadlines, people, personalities, budgets, and more. Arguably, managing people and personalities can be the most difficult. And, when that is the case, you need for the rest of the job to be a little bit easier. These days, we’re using modern tools to help us manage the administrative side of projects. Having a tool that provides a simple output of data that’s needed to keep the project on track, and your team and stakeholders informed can be critical, depending on what you track and report. So we’re wondering: what do you measure? And what do you have a hard time with when it comes to reporting data? We’d like for you to share your practices with us in a new survey created by Digital PM Summit 2017 sponsor 10,000ft. Read more.
As humans, we are social creatures. We crave to be with others who make us feel like part of the pack, especially when we feel a little different. That's why the web industry has been about community from the beginning. Over the past two decades, designers and developers have been getting together to share, learn and support one another. As the industry has evolved, so have the communities. In this episode of the Bureau Briefing, Carl and Chris talk about helping communities they are a part of to grow while making sure the value of the connections are maintained.
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You run a digital agency. Your team looks to you for all the answers. Some things you’ve learned over the years and feel confident to solve. Others… well, you just don’t know! The solution? You are not alone! Every year hundreds of owners come together to learn, share and commiserate at Owner Summit. Many owners tell us they’ve drastically improved their shops and avoided major pitfalls through the relationships they’ve formed.
Every digital agency has a set of services they sell. Deciding what you'll offer out of the gate is always tricky. Do you base it on what the team is passionate about or what clients are willing to pay for? Maybe both.
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