The digital services industry is changing. That is beyond doubt. What it meant to be in the industry in the late ’90s and mid-2000s and what it means to be a part of it today are hugely different. And every year, someone decides that the end is near. Sometimes it’s a member of the old guard, and sometimes it’s a member of the new.
But we’re still here. Not because they were wrong, which they were, but because we are resilient and strong. We learn and we adapt. And the digital services industry is maturing. Where will it end? We don’t know. But we do have some insights into where it’s going.
So read on!
Of the hundreds of people I’ve met who started a digital agency, almost all of them stumbled into it. But the two people on today’s show saw the web as a way to improve their lives. Living in a small Northeastern mill city, a tanking economy and failing health were taking its toll on the young couple. And then a friend told them about working in tech in Atlanta. Sherri and Reuben Johnson never looked back. Listen to part one of The Fly Media Origin Story. Listen to this episode now!
Post-Summit blues are a real thing. But in a good way. It’s sad to turn the page, but exciting to get back to the day-to-day with a fresh perspective, set new intentions and start putting takeaways to work with the team. And there’s always the promise of next year.
Read on to find out more about Owner Summit in 2019!
Imagine walking into a room of 200 people. People you’ve never met. People who don’t know you from anyone. Now imagine you have to figure out how to get them all to work together. And not just work together, but work together effectively. Because your job depends on it. Where do you start? How do you know who’s a team player and who’s a problem? And how do you answer questions from your boss like, “how long is this going to take?” and “how will we know if it’s working?” Well, that’s exactly what Garci Inigo did when he accepted a job with the National Bank of Canada.
Listen to this episode now.
If I say the word “sales” I bet a lot of you will stop readin… WAIT! Come back right now! This is important. For some reason in the digital services world, we get creeped out by that word. But this isn’t about wearing polyester and convincing you to buy the 2-year warranty that you don’t want. But it might include cold calling. And today more than ever it feels like digital agencies are maturing when it comes to how they manage not only inbound but outbound, too. So listen in as Dan Englander from Sales Schema talks about selling in a way that doesn’t make it feel gross. Nice work, Dan.
Listen to this episode.
From the beginning, digital studios large and small have leaned on contracts, SOWs, and MSAs that weren’t quite right. Either they were based on agreements that had been created for a different industry or we worked with lawyers that didn’t quite understand the nuances of the work.
Many of us rolled our own which lead to some great innovation while also exposing us to more than a few liabilities. Finally, there is a standard base level agreement for digital services. Crafted by Gabe Levine and Josh Barrett, the Bureau Standard Agreement for Digital Services is a starting point for digital agencies that has been written based on the work that we do. Listen in as Gabe and Josh talk about the origin, process, and future of this large step forward for the industry.
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It's that time of year where we're getting ready for digital agency owners from around the globe to gather at Owner Summit 2018. So what better time to share the powerful closing keynote by Lori Gold Patterson from Owner Summit 2017?
Lori is a valuable member of the Bureau Community known for her contributions in helping us better understand diversity and inclusion as well as her insights on how to run a successful digital agency. Especially when it comes to creating an empowered culture. Just watch, you'll see.
Speakers and attendees from across the globe joined us for the Digital PM Summit 2017 in Las Vegas, NV. Sessions provided a solid mix of informative, tactical, reaffirming, and inspiring content. It’s a mix that we aspire for every year, and we’re certainly planning to make The Digital PM Summit 2018 even better when we converge on Memphis, TN September 4-6, 2018. Grab your super-early bird tickets now!